Posts in English

Posts in English – lots of fresh interesting stuff from the world of Marketing, Advertising, PR, Media, Communications, Design, SEO, Business innovations and Creative thinking

The End of the Internet Dream by Jennifer Granick

Jennifer Granick

“Now when I say that the Internet is headed for corporate control, it may sound like I’m blaming corporations. When I say that the Internet is becoming more closed because governments are policing the network, it may sound like I’m blaming the police. I am. But I’m also blaming you. And me. Because the things that people want are helping drive increased centralization, regulation and globalization…”

The New Clues – Cluetrain Manifesto Circa 2015

new clues manifesto

15 years later two of the authors of Cluetrain Manifesto have wrote the New Manifest of Glory for the People of the Internet and the World Wide Web.
The Cluetrain Manifesto actualy started the Revolution in the field of modern marketing and business in general, provokoed the big change which came with the powerful development of the Internet and Digital technologies. It began in 1999 when the authors – Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, posted 95 theses about the new reality of the networked marketplace.
Today, in the edge of Internet 3.0, Doc Searls and David Weinberger have created a new most actual Manifesto.

Global Risks for Humanity in 2014


World Economic Forum new report identifies risks of global relevance and offers leaders from business, government and civil society a tool to understand them as well as a way of identifying interconnections between them.
Taking a 10-year outlook, the report assesses 31 risks that are global in nature and have the potential to cause significant negative impact across entire countries and industries if they take place.
The risks are grouped under five categorieseconomic, environmental, geopolitical, societal and technological – and measured in terms of their likelihood and potential impact…

APE – All You Need to Know about eBook Self-publishing in XXI century


With Shawn Welch, a tech wizard, Guy Kawasaki wrote “APE: Author, Publisher, Entrepreneur—How to Publish a Book” to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles—author, publisher and entrepreneur—the potential benefits are greater than with traditional publishing. Guy and Shawn call this “artisanal publishing.”

APE is 300 pages of tactical and practical inspiration. I decided instead of writing traditional review, just to collect together all most important conclusions in the end of any chapter of the book – like attempt for synthesis of authors ideas about “artisanal publishing” in 1300 words:

This Exquisite Forest – the Next Google Chrome Creative Experiment

Aaron Coblin

After “The Wilderness Downtown” and “Johnny Cash” Projects creative team Chris Milk and Aaron Koblin produced again a real masterpiece uniting Creativity, Technology and Crowdsourcing…
Have you ever play the The Exquisite Corpse game? Created by Paris Surrealists in 20’s of ХХ-th century that is writing game where one person builds on the last person’s sentence, passing the paper around in a circle. This idea is the foundation of the new collaborative video art project from Google Creative Lab in partnership with London’s Tate Modern art gallery called This Exquisite Forest.

WEBIT Congress Challenges StartUps to Win a Free Stand and Opportunity to Pitch on Stage!


The Bigest EMEA Digital Business Event to Gather International Web Industry in Istanbul on October.
20-th of July is the deadline for submitting registration form to participate on Webit 2012 StartUp Challenge!
The Challenge is open to all StartUps that are less than 4 years old and are based in Europe, Middle East or Africa.There are no costs to apply to the Startup Challenge!
Webit Congress is one of the most important international event for the emerging EMEA (Europe, Middle East and Africa) digital markets and will highlight the work and ideas of 21 shortlisted startups, giving them the opportunity to exhibit for free and pitch in front of the world’s biggest investors, local VCs and strategic partners.

Ridley Scott Transmedia Creative Approach to Generate Viral Buzz About Prometheus


TED 2023 Prometheus Trailer is evidence of the blurring line between creative content and marketing, viral video is used to extend the movie Itself.The video created by Ridley Scott, writer Damon Lindelof and Scott’s son Luke was released on the TED blog and quickly became the subject of online articles and social-media discussions. It is a great example of a technique sweeping the entertainment industry: transmedia storytelling , in which a message or story is conveyed across multiple platforms…

The Generation Web Manifesto

Peter Czerski

“We, the Web Kids” by Piotr Czerski – a Masterpiece Essay Must Read!
We, the Web kids; we, who have grown up with the Internet and on the Internet, are a generation who meet the criteria for the term in a somewhat subversive way. We did not experience an impulse from reality, but rather a metamorphosis of the reality itself. What unites us is not a common, limited cultural context, but the belief that the context is self-defined and an effect of free choice…

Peter Czerski (a pseudonym, also known under the nickname * c) is Polish poet and writer, and co-founder of the band Towary Zastępcze (Replacement Goods) , for which he writes the lyrics. He graduated from Computer science, he also studied Philosophy.

Protect the Internet! Stop American Censorship System!


Thanks to PROTECT IP Act The US will be able to block a site’s web traffic, ad traffic and search traffic using the same website censorship methods used by China, Iran and Syria. The Internet Blacklist Legislation – known as PROTECT IP Act in the Senate and Stop Online Piracy Act (SOPA) in the House – is a threatening sequel to last year’s COICA Internet censorship bill. Like its predecessor, this legislation invites Internet security risks, threatens online speech, and hampers Internet innovation.On November 16th, Congress holds hearings on the first . This bill can pass. If it does, the Internet and free speech will never be the same.

Join American Censorship Day today, the 16-th of November and learn more about Internet Freedom amd Internet Censorship! See How You Can Help!