Thanks to PROTECT IP Act The US will be able to block a site’s web traffic, ad traffic and search traffic using the same website censorship methods used by China, Iran and Syria.

The Internet Blacklist Legislation – known as PROTECT IP Act in the Senate and Stop Online Piracy Act (SOPA) in the House – is a threatening sequel to last year’s COICA Internet censorship bill.  Like its predecessor, this legislation invites Internet security risks, threatens online speech, and hampers Internet innovation.On November 16th, Congress holds hearings on the first . This bill can pass. If it does, the Internet and free speech will never be the same.

Big media and its allies in Congress are billing the Internet Blacklist Legislation as a new way to prevent online infringement. But innovation and free speech advocates know that this initiative is nothing more than a dangerous wish list that will compromise Internet security while doing little or nothing to encourage creative expression.

As drafted, the legislation would grant the government and private parties unprecedented power to interfere with the Internet’s domain name system (DNS). The government would be able to force ISPs and search engines to redirect or dump users’ attempts to reach certain websites’ URLs. In response, third parties will woo average users to alternative servers that offer access to the entire Internet (not just the newly censored U.S. version), which will create new computer security vulnerabilities as the reliability and universality of the DNS evaporates.

It gets worse: Under SOPA’s provisions, service providers (including hosting services) would be under new pressure to monitor and police their users’ activities.  While PROTECT-IP targeted sites “dedicated to infringing activities,” SOPA targets websites that simply don’t do enough to track and police infringement (and it is not at all clear what would be enough).  And it creates new powers to shut down folks who provide tools to help users get access to the Internet the rest of the world sees (not just the “U.S. authorized version”)., said Electronic Frontier Foundation.

Join American Censorship Day today, the 16-th of November and learn more about Internet Freedom amd Internet Censorship! See How You Can Help!

Protect the Internet! Stop American Censorship System! is a post from: Boris Domain -The Marketing Creative Space

Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello, Google announced in their blog.

Google+ Pages are extremely similar to Google+ Profiles, but what are the key differences:

• Pages can’t add people to circles until the page is added first or mentioned. Learn more.
• Pages can be made for a variety of different entities whereas profiles can only be made for people.The default privacy setting for elements on your page profile is public.
• Pages have the +1 button.
• Pages can’t +1 other pages, nor can they +1 stuff on the Web.
• Pages can’t play games.
• Pages don’t have the option to share to ‘Extended circles’.
• Pages don’t receive notifications via email, text, or in the Google bar.
• Pages can’t hangout on a mobile device.
• Local pages have special fields that help people find the business’ physical location.

How Google+ pages and Google+ profiles can interact with one another?
Pages can interact with other Google+ users who are in their circles much in the way that a Google+ profile owner would. As an owner of your Google+ page, you can:

• Add +1, comment on, and reshare people’s posts.
• Add people (who’ve already added you) and pages to circles.
• Start and join hangouts.
• Mention people in posts and comments (who’ve already added or mentioned you).
• Block and ignore people and pages.

If you’re worried about how deeply a page can interact with your Google+ profile, don’t be. Unless you show that you’re interested in a page by adding it to a circle or mentioning it, there’s very little that page can do to reach out to you.

If you want to limit the ways in which a page can interact with you, you can remove the page from your circles, ignore the page, or block the page. And if the page is behaving abusively, you can report the page for abuse.

Who your page can share with?

When you share from your Google+ page, it’s up to you to choose who gets to hear about the latest and greatest. Choose from among four levels:

• Everyone (public)
• Your circles (can be comprised of people who’ve added or mentioned you and other pages)
• People who’ve mentioned you
• People who’ve added you to one of their circles

When you share publicly, your content will appear in the streams of people who have you in circles or have mentioned you. They don’t necessarily have to be in your circles as well. Learn more about sharing in Google+.

Unlike with Google+ profiles, pages can’t share to extended circles because this would mean possibly sharing with people who haven’t already interacted with the page.

Google+ Pages Contest and Promotion Policies

You may not run contests, sweepstakes, offers, coupons or other such promotions (“Promotion”) directly on your Google+ Page. You may display a link on your Google+ Page to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted.

Your Promotion must not be run or conducted in a way which conflicts with the +1 Button Policies, Google+ Privacy Policy or Google+ Pages Additional Terms of Service. Google has the right to remove your Promotion content from Google+ Page for any reason.

Google+ Direct Connect

Not only will brands’ Google+ pages be included in search results, but Google introduced a new feature, Direct Connect, that makes it possible for users to visit Google+ pages without a single click. If you Google a company’s brand name, preceded by the plus sign, you’ll be taken directly to that company’s Google+ Page:

More info: Google+ Help

And see also some not so positive point of view -  critical remarks about Google+ Pages by Robert Scoble:

“The problem is that there’s no editorial tools for anything posted to our Google+ account. Google+ brand accounts are woefully inadequate for public companies’ needs. Let’s discuss some of the limitations:

1. Only one person can “own” or “post to” an account. There’s no way for a social media team, or a customer service team, to split up duties. Heck, and that’s assuming that only one team inside a company will want ownership of such an account. What if the marketing team wants to post to the team owned by the customer service manager?

2. If one Gmail account was used to build the public account, and it’s shared between multiple people, there’s no way to know who is posting to that account.

3. If there are rules against posting inside a company to a company account without getting several people’s approval (as there is within Rackspace) it makes it unbearable to post content that has any “life” in it. Why? Because there’s no process for signoffs, so now we’re stuck coming up with some new publishing system that isn’t built into the tool itself.

4. There is no way to add Team members to this account without getting them to follow the account first…”

Read full post “I wish I had never heard of Google+’s brand pages”

Most Important Differences between Google+ pages and Google+ profiles is a post from: Boris Domain -The Marketing Creative Space

‘‘The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come.”
Bill Gates

GAME CHANGERS Bloomberg Documentary reveals the many layers of the intensely private Steve Jobs – his style of leadership, management and creative process. Interviews include Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned Venture Capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple “Mac Evangelist” and Silicon Valley Entrepreneur, Guy Kawasaki and Robert X.Cringely, technology journalist and former Apple employee.

February 24, 1955 - October 5, 2011

Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle. As with all matters of the heart, you’ll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don’t settle.
Your time is limited, so don’t waste it living someone else’s life.

Read  “The Best Steve Jobs Quotes”

Steve Jobs RIP! The Story of his Life (documentary) is a post from: Boris Domain -The Marketing Creative Space

The Release of Guiding Principles of Digital Measurement have been announced by ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), and 4A’s (American Association of Advertising Agencies) this week.  The new 5 principles are described as “the foundation of “Making measurement make sense” initiative.

“For the first time in the history of Internet advertising, business leaders and functional experts from leading marketers, publishers and agencies have come together to jointly develop a plan for improving digital media measurement.”, said Bob Liodice, president and CEO, ANA.

Making Measurement Make Sense has three primary objectives:

• Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform world;

• Drive industry consensus around the solutions;

• Establish a measurement governance model to support ongoing standards development, ensure compliance and manage change in a rapidly evolving media climate.

These five principles are the foundation of Making Measurement Make Sense:

1. Principle I – Move to a “viewable impressions” standard and count real exposures online.Today we count “served impressions” as recorded by ad servers.  Often, ad units are not in a viewable space to the end-user or fail to fully load on the screen – potentially resulting in substantial over-counting of impressions. Viewable exposures are increasingly the norm across other media and better address the needs of brand marketers.

2. Principle II – Online advertising must migrate to a currency based on audience impressions, not gross ad impressions.Brand marketers target specific audiences. Marketers need to understand the quality and number of exposures against their targets – and the respective reach and frequency of such exposures.  The existing digital currency makes this extremely difficult.  Moreover, the practice of selling ad impressions makes cross-media comparisons extremely difficult, if not impossible.

3. Principle III – Because all ad units are not created equal, we must create a transparent classification system.Unlike traditional media, which have a limited number of inventory types (e.g., 30-sec spot, full-page back cover), digital has a myriad of units. A transparent classification system will:

# Reduce complexity from a creative standpoint;

# Simplify the comparison of ad units across websites;

# Enhance the ability to track how different types of ad inventory drive different outcomes;

# Facilitate planning and evaluation across media.

Making Measurement Make Sense advocates a transparent classification system, adhered to by all publishers. Such a system will enable marketers to identify and spotlight the best offerings for brand building, and for other marketing objectives.

4. Principle IV – Determine interactivity “metrics that matter” for brand marketers, so that marketers can better evaluate online’s contribution to brand building.Currently, the industry is awash in digital interaction metrics. However, these metrics are not necessarily relevant for brand marketers.  Aside from click-throughs, there are few standards for enabling reliable comparison across sites.  The industry must identify and define the specific metrics most valuable to brand marketers and define and implement reliable standards for existing metrics.

5. Principle V – Digital media measurement must become increasingly comparable and integrated with other media.Measurement solutions must facilitate cross media platform planning, buying and evaluating of marketing and media.  This is a substantial issue that hampers analysis and decision making throughout the ecosystem.

“Now that industry leaders have defined Guiding Principles of Digital Measurement, the Making Measurement Make Sense initiative is refining and vetting concrete means of advancing these measurement principles,” said Sherrill Mane, SVP Industry Services, IAB. “The process of developing recommended solutions and communicating a detailed implementation plan is expected to be completed this summer.”

The New 5 Principles of Digital Marketing Measurement is a post from: Boris Domain -The Marketing Creative Space

Eli Pariser – a senior fellow at the Roosevelt Institute and former executive director of MoveOn.org, said the Facebooks and Googles of the internet are tweaking their algorithms to personalize user experience, filtering content that shows us only what it thinks we want to see rather than all we can — and should.

He said that instead of connecting us to the world, the Web is connecting us back to ourselves in an invisible feedback loop and the biigest threat for the future of the web are “junk food search algorithms”.

His new book The Filter Bubble: What the Internet Is Hiding from You is set for release May 12, 2011. In it, he asks how modern search tools — the filter by which many of see the wider world — are getting better and better and screening the wider world from us, by returning only the search results it “thinks” we want to see.

Watch latest Eli Pariser TED talk and will realize such serious problems described in his book:

And some quotes from the latest Eli Pariser interview for Lynn Parramore of  Salon:

Why is this dangerous?

We thought that the Internet was going to connect us all together. As a young geek in rural Maine, I got excited about the Internet because it seemed that I could be connected to the world. What it’s looking like increasingly is that the Web is connecting us back to ourselves. There’s a looping going on where if you have an interest, you’re going to learn a lot about that interest. But you’re not going to learn about the very next thing over. And you certainly won’t learn about the opposite view.

If you have a political position, you’re not going to learn about the other one. If you Google some sites about the link between vaccines and autism, you can very quickly find that Google is repeating back to you your view about whether that link exists and not what scientists know, which is that there isn’t a link between vaccines and autism. It’s a feedback loop that’s invisible. You can’t witness it happening because it’s baked into the fabric of the information environment.

Let’s turn to net neutrality. You’ve been at the forefront of harnessing the Internet in a way that allows ordinary people to participate in the political arena. Why is net neutrality important to a democracy?

It’s extremely important because the Internet was built on the principle that it would carry all different types of data. And it didn’t really care what kind of data it was carrying. It was going to make sure that it got from Point A to Point B. That’s the Internet: There’s kind of a social contract between all the machines on the Internet that says, “I’ll carry your data if you carry my data, and we’ll leave it to the people on the edges of the network — to your home PC or the PC that you’re sending something to — to figure out what the data means.” That’s the net neutrality principle. It’s really at the core of the founding idea of the Internet.

Now, big companies like Verizon and Comcast are looking at how the Internet is eroding their profit margins. They’re saying to themselves, what can we do to get a piece of this growing pie? They want a tiered Internet where you can pay them to go to the front of the line with your data. That will really erode that amazing thing we all know the Internet facilitates: that anyone with an idea can reach the world. You talk to venture capitalists and they’re scared. They say a new start-up is just never going to be able to buy the speed that a Google or a Microsoft will be able to. Incumbent industries will be able to get their data to you quickly and new start-ups won’t have a chance. And as a result, you’ll have a drying up of the entrepreneurialism that’s happened on the Internet. And you’ll have a drying up of the Wikipedias, the nonprofit projects. Wikipedia works because it’s just as fast as Google. When Wikipedia starts to slow way down relative to Google, you’re more likely to just go to Google. So that’s a problem.

If you have the filter bubble and a non-neutral Internet, doesn’t it become even harder to find alternative points of view and for the dissident voice to be heard?

Yeah, and you know, I think this isn’t pessimism. This is realism. Tim Wu wrote a new book called “The Master Switch,” which talks about how every new medium in telecommunications history has had a period just like what we’ve seen with the Internet. There was democratization and openness, and people have dreamed these really big dreams — about the telegraph, about the telephone, about the fax machine. They dreamed it was going to connect us all together and transform everything, and that it could never be owned.

Everybody has been saying the exact same thing about the Internet. This is like the eighth time we’ve been through this. The likelihood is that the Internet will be owned by a few large media companies. The question is, can we rally around this brief moment of incredible efflorescence of creativity and innovation, and say, “No, thank you very much, we want to keep it like this”?

Eli Pariser: The Biggest Threat for Internet – Junk Food Search Algorithms is a post from: Boris Domain -The Marketing Creative Space

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.

The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.

The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.

Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.

If you want to change the world — or even part of the world, this book is for you. It explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people’s entrenched habits and defy the not-always-wise “wisdom of the crowd.”
As Kawasaki writes, “Want to change the world? Change caterpillars into butterflies?  That’s a big goal, but one that’s possible for all of us.

Here’s the last video of Guy’s Art of Enchantment Speech

Here’s nice Infographic – How to achieve Enchantment

Here’s what the experts are already saying about Enchantment:

	“Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”  — Sir Richard Branson, Founder of the Virgin Group
	“Read this book to create a company as enchanting as Apple.”  — Steve Wozniak, co-founder of Apple
	“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”  — Robert Scoble, Rackspace Videoblogger
	“Kawasaki provides insights so valuable we all wish we’d had them first.”  — Robert B. Cialdini, author of Influence: Science and Practice
	“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”  — Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
	“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”  — Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business
	“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”  — Michael Gartenberg, Research Director, Gartner

More Reviews of Enchantement

To interact with the Enchantment community, go to the Enchantment Facebook page.

The Art of Enchantment – Guy Kawasaki New Video is a post from: Boris Domain -The Marketing Creative Space

The short documentary is made especially for TED Ads Worth Spreading Challenge ruled by Wieden and Kennedy.

This inspiring film calls on the TED community to “rebrand capitalism.” It’s an ambitious call to action that has real potential, and it definetely worth spreading.
I already wrote in details  about COMMON brand and Fearless revolution idea of Alex Bogusky. Here Alex explain by himself what make him to create such revolutionary business innovation.
Documentary is shot by New York creative studio m ss ng p eces – team of artists and strategists dedicated to cross-platform storytelling.

Here one more new short movie about the same topic. It shares the vision of COMMON, the “worlds first collaborative brand”. It is a raw look at what happened on day one and what Alex Bogusky, Rob Schuham, and John Belienberg had to say in the hours before the launch of COMMON.

TED present new film about Alex Bogusky COMMON project is a post from: Boris Domain -The Marketing Creative Space

Digital Agency Ymarketing published Super Bowl 2011 Social Brand Scoreboard Report. It brings measurable data and analysis to the post-Super Bowl ad discussion.

With many advertisers on this year’s Super Bowl XLV encouraging participation on social media networks like Facebook and Twitter, the need to measure how well those dollars influenced online and social consumer behavior became apparent.

In this very useful for marketers document you will find:

• How did the Super Bowl’s 38 corporate brands fare with their commercials?
• Which brands were able to capitalize on that TV audience and carry over success into brand interest and engagement?
• Which advertisers “won the web” and saw the biggest gains in social media?

“While we love reading and hearing the thoughts of Super Bowl ad critics, ymarketing believes there is a deeper story unfolding via Tweets, Wall Posts and Video Ratings,” says Donald Nosek, VP of Business Development at ymarketing. “We think using online consumer behavior as a proxy to select the winning Super Bowl advertisers is a viable approach; and this report shows that.”

Ymarketing Published Super Bowl 2011 Social Brand Scoreboard Report is a post from: Boris Domain -The Marketing Creative Space

Activate the Future Project: “Wherever You Want To Go” Documentaries united creativity, art, science, futurism, business and society new values under the BMW brand .

“Wherever you Want to Go – four films about the future of mobility” is the first release of the “Activate the Future” project dedicated to crafting original, thought-provoking and entertaining content. The four films aim to take audiences to a place they’ve truly never been: the Future.

From the minds of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time (like the astronaut Buzz Aldrin, popular blogger Chris Brogan, Google vice president Marissa Mayer, futurist Syd Mead, Foursquare co-founder Naveen Selvaduri, founder of Treehugger Graham Hill, George Whitesides — Virgin Galactic CEO and President, Professor Wai Cheng — director MIT Sloan Automotive laboratory and many more) this four-part documentary paints a unique picture of technology, culture, cities, our past, present and how it all relates to the future.

The project was created to get users actively involved in the ever-evolving conversation on the future of mobility. Over the coming months, this site will continue to explore new ways to shape the future of mobility and will encourage users’ opinions and participation along the way.

“The New City’

The first film which looks at ideas surrounding how transportation will merge with the urban environment.

“The Future just isn’t what it used to be”

It is about an evaluation of where we are now and where we thought we would be.

“Reinventing mobility – How technology will change mobility in the future” is scheduled for 15-th of February.

And the last, fourth film “How we’ll learn to stop worrying and love the future” ( a look at things to come and a future of possibilities) will be available on 22-nd of February.

“Wherever You Want To Go” is not meant to provide definitive answers, but rather, to ask the right questions from the right people in an attempt to generate discussion, provoke thought and stir the imagination. As part of the “Activate the Future” project website, viewers are also encouraged to click and comment on various points throughout the documentary.

The Creative concept of “Wherever You Want To Go” has been created by the New York based agency Kirshenbaum Bond Senecal + Partners and will educate and rise awareness on sustainable mobility before the launch of the electric vehicle BMW ActiveE by 2013.

The BMW open innovation project around the ActiveE recruits auto enthusiasts to take part in a “collective engineering” initiative, whereby participants have access to proprietary technology while they field trial the new car and share feedback with the test community.

Inspiring Visions of the Future – Wise Corporate Branding Move by BMW is a post from: Boris Domain -The Marketing Creative Space

More than 30 brands, more than 55 TV commercials to be shown on Sunday, the 6-th of February during the Super Bowl 2011 45-th final (between the Pittsburgh Steelers and the Green Bay Packers).

The advertisers having spent up to $3 million per 30 seconds of ad time in the Fox telecast expected to be seen by more than 100 million. Even Groupon, the daily deals coupon site that recently raised $950 million in venture-capital funding, secured an ad spot on TV for Super Bowl XLV.

TBD – To be determinated!

Parallel social media campaigns helps brands and advertisers capture more value beyond the tremendous cost of the TV ads. More of the TV commercials to be aired on Sunday (or TV Ads teasers) already are available  online.

Here are the most impressive cuts I was able to find (in my opinion):

Bud Light – “Severance Package”

Kia Optima – “One Epic Ride”

Volkswagen – “The Force”

Chevrolet/Chevy Camaro – “Miss Evelyn”

Chevrolet/Chevy Silverado – “Tommy”

Mercedes-Benz – “Welcome”

Hyundai – “Deprogramming”

Audi Big Game 2011 Teaser – “Kenny G: Riot Suppressor”

Suzuki Kizashi – “Wicked Weather”

Dodge AWD – “SNOWPOCALYPSE”

Cars.com – “Go First”

Groupon – “Rejected Theme2″

Pepsi MAX – “Torpedo Cooler”

DORITOS – “Pug Attack”

HomeAway – “Test Baby /Ministry of Detourism”

Careerbuilder – “Parking Lot”

Paramount Pictures – “Rango”

Motorola XOOM – “Goodbye 1984″ (Teaser)

Important notice: Apologies for not credited the creative teams of Ad Agencies created the TV Commercials – it is for lack of time to check it out.

Watch Super Bowl 2011 TV Commercials before Super Bowl! is a post from: Boris Domain -The Marketing Creative Space