Posts in English

Posts in English – lots of fresh interesting stuff from the world of Marketing, Advertising, PR, Media, Communications, Design, SEO, Business innovations and Creative thinking

Most Important Differences between Google+ pages and Google+ profiles

Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello, Google announced in their blog. Google+ Pages are extremely similar to Google+ Profiles, but what are the key differences?

Steve Jobs RIP! The Story of his Life (documentary)

GAME CHANGERS Bloomberg Documentary reveals the many layers of the intensely private Steve Jobs – his style of leadership, management and creative process. Interviews include Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned Venture Capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple “Mac Evangelist” and Silicon Valley Entrepreneur, Guy Kawasaki and Robert X.Cringely, technology journalist and former Apple employee.

The New 5 Principles of Digital Marketing Measurement

The Release of Guiding Principles of Digital Measurement have been announced by ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), and 4A’s (American Association of Advertising Agencies) this week.  The new 5 principles are described as “the foundation of “Making measurement make sense” initiative.

“For the first time in the history of Internet advertising, business leaders and functional experts from leading marketers, publishers and agencies have come together to jointly develop a plan for improving digital media measurement.”, said Bob Liodice, president and CEO, ANA.

Making Measurement Make Sense has three primary objectives:

Eli Pariser: The Biggest Threat for Internet – Junk Food Search Algorithms

eli-pariser

Eli Pariser – a senior fellow at the Roosevelt Institute and former executive director of MoveOn.org, said the Facebooks and Googles of the internet are tweaking their algorithms to personalize user experience, filtering content that shows us only what it thinks we want to see rather than all we can — and should. His new book The Filter Bubble: What the Internet Is Hiding from You is set for release May 12, 2011. In it, he asks how modern search tools — the filter by which many of see the wider world — are getting better and better and screening the wider world from us, by returning only the search results it “thinks” we want to see.

The Art of Enchantment – Guy Kawasaki New Video

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.If you want to change the world — or even part of the world, this book is for you. It explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people’s entrenched habits and defy the not-always-wise “wisdom of the crowd.”

As Kawasaki writes, “Want to change the world? Change caterpillars into butterflies? That’s a big goal, but one that’s possible for all of us.

TED present new film about Alex Bogusky COMMON project

alex_bogusky

The short documentary is made especially for TED Ads Worth Spreading Challenge ruled by Wieden and Kennedy. This inspiring film calls on the TED community to “rebrand capitalism.” It’s an ambitious call to action that has real potential, and it definetely worth spreading. The film is shot by New York creative studio m ss ng p eces – team of artists and strategists dedicated to cross-platform storytelling.

Ymarketing Published Super Bowl 2011 Social Brand Scoreboard Report

superbowl2011

Digital Agency Ymarketing published Super Bowl 2011 Social Brand Scoreboard Report. It brings measurable data and analysis to the post-Super Bowl ad discussion. With many advertisers on this year’s Super Bowl XLV encouraging participation on social media networks like Facebook and Twitter, the need to measure how well those dollars influenced online and social consumer behavior became apparent.In this very useful for marketers document you will find…

Inspiring Visions of the Future – Wise Corporate Branding Move by BMW

future-BMW

Activate the Future Project: “Wherever You Want To Go” Documentaries united creativity, art, science, futurism, business and society new values under the BMW brand .The four films aim to take audiences to a place they’ve truly never been: the Future.

From the minds of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time: like the astronaut Buzz Aldrin, popular blogger Chris Brogan, Google vice president Marissa Mayer, futurist Syd Mead, Foursquare co-founder Naveen Selvaduri, founder of Treehugger Graham Hill, George Whitesides — Virgin Galactic CEO and President, Professor Wai Cheng — director MIT Sloan Automotive laboratory and many more…

Watch Super Bowl 2011 TV Commercials before Super Bowl!

superbowl2011
More than 30 brands, more than 55 TV commercials to be shown on Sunday, the 6-th of February during the Super Bowl 2011 45-th final (between the Pittsburgh Steelers and the Green Bay Packers).

The advertisers having spent up to $3 million per 30 seconds of ad time in the Fox telecast expected to be seen by more than 100 million. Even Groupon, the daily deals coupon site that recently raised $950 million in venture-capital funding, secured an ad spot on TV for Super Bowl XLV.

Could Creativity Reinvent the Capitalism? Michael Porter and Shared Value Concept

michael-porter

Part 3 – Michael Porter and Shared Value Concept

The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community.What we need to do is change our mindset.Shared value is the ultimate differentiator.A sustainable competitive advantage comes from creating shared value with more and more communities, meeting their underlying needs. If you can accomplish this, the consumer will even be less price sensitive.