Part 2 – Alex Bogusky and FearLess Revolution
FearLess Revolution explores a new relationship between people and brands. We’re seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value. Creative people must play a part in inventing the new capitalism. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. A brand that is community designed. Community owned. Community directed. Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.