Tag Archive for Guy Kawasaki

APE – All You Need to Know about eBook Self-publishing in XXI century

With Shawn Welch, a tech wizard, Guy Kawasaki wrote “APE: Author, Publisher, Entrepreneur—How to Publish a Book” to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles—author, publisher and entrepreneur—the potential benefits are greater than with traditional publishing. Guy and Shawn call this “artisanal publishing.”

APE is 300 pages of tactical and practical inspiration. I decided instead of writing traditional review, just to collect together all most important conclusions in the end of any chapter of the book – like attempt for synthesis of authors ideas about “artisanal publishing” in 1300 words:


The Art of Enchantment – Guy Kawasaki New Video

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.If you want to change the world — or even part of the world, this book is for you. It explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people’s entrenched habits and defy the not-always-wise “wisdom of the crowd.”

As Kawasaki writes, “Want to change the world? Change caterpillars into butterflies? That’s a big goal, but one that’s possible for all of us.