Guy Kawasaki

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.If you want to change the world — or even part of the world, this book is for you. It explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people’s entrenched habits and defy the not-always-wise “wisdom of the crowd.”

As Kawasaki writes, “Want to change the world? Change caterpillars into butterflies? That’s a big goal, but one that’s possible for all of us.