Tag Archive for Kraft

Greece is in recesion, but Creativity is not! Kraft and Oglilvy prove it with Lacta new Ad campaign

Борис Луканов

Kraft Foods Greece and OgilvyOne Worldwide Athens just poved how creativity and modern Marketing 2.0 approach are able to achieve amazing and successfull results with minimum advertising budget. Their last Ad campaign for Lacta Chocolate is brilliant example of clever aplying of creativity power, web 2.0 communication tools , crowdsourscing posibilities, combining with traditional media use.