Tag Archive for TED

Ridley Scott Transmedia Creative Approach to Generate Viral Buzz About Prometheus

Prometheus

TED 2023 Prometheus Trailer is evidence of the blurring line between creative content and marketing, viral video is used to extend the movie Itself.The video created by Ridley Scott, writer Damon Lindelof and Scott’s son Luke was released on the TED blog and quickly became the subject of online articles and social-media discussions. It is a great example of a technique sweeping the entertainment industry: transmedia storytelling , in which a message or story is conveyed across multiple platforms…


Сет Годин по TED TV: Не парите, а Племената ще променят света!

Борис Луканов

Нова силна видео презентация на гуруто на Маркетинг 2.0 специално за TED TV. Сет Годин отново обяснява защо т.нар. масов маркетинг днес умира под мощното нашествие на “дигиталните племена”. Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values,…