The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis.
Inbound Marketing University’s training program prepares you for the Inbound Marketing Certification Exam. The program includes 16 one-hour classes that walk you through each step of inbound marketing.
Take a look first the Intro to Inbound Marketing presentation:
And here are the 16 Video Modules for the Exam preparation:
In order to receive the Inbound Marketing Certification (like this one below, signed by Brian Halligan, HubSpot CEO and Founder), You must pass a comprehensive online certification exam with a score of 75% or higher.