TED present new film about Alex Bogusky COMMON project

TED present new film about Alex Bogusky COMMON project

by | Mar 4, 2011

The short documentary is made especially for TED Ads Worth Spreading Challenge ruled by Wieden and Kennedy. This inspiring film calls on the TED community to “rebrand capitalism.” It’s an ambitious call to action that has real potential, and it definetely worth spreading. The film is shot by New York creative studio m ss ng p eces – team of artists and strategists dedicated to cross-platform storytelling.

TED present new film about Alex Bogusky COMMON project

Could Creativity Reinvent the Capitalism?Alex Bogusky and FearLess Revolution

by | Feb 3, 2011

Part 2 – Alex Bogusky and FearLess Revolution

FearLess Revolution explores a new relationship between people and brands. We’re seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value. Creative people must play a part in inventing the new capitalism. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. A brand that is community designed. Community owned. Community directed. Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.>