Could Creativity Reinvent the Capitalism? Michael Porter and Shared Value Concept
Part 3 – Michael Porter and Shared Value Concept
The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community.What we need to do is change our mindset.Shared value is the ultimate differentiator. A sustainable competitive advantage comes from creating shared value with more and more communities, meeting their underlying needs. If you can accomplish this, the consumer will even be less price sensitive.
Could Creativity Reinvent the Capitalism? Umair Haque, Alex Bogusky and Michael Porter say YES!
Umair Haque with his last book“New Capitalist Manifesto”,Alex Bogusky with his “Fearless Revolution” ideas and recently launched new social brand COMMON and Michael Porter with the “Business Shared Value” concept put foundations of the real process of rethinking, reforming and reinventing the way of functioning the modern society economy during the last decades and start building cornerstones of completely New /Creative/Constructive/Sustainable Capitalism – could name it Capitalism 3.0.
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