by Boris Loukanov | Jun 21, 2011
The Release of Guiding Principles of Digital Measurement have been announced by ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), and 4A’s (American Association of Advertising Agencies) this week. The new 5 principles are described as “the foundation of “Making measurement make sense” initiative.
by Boris Loukanov | Nov 28, 2010
The EU Article 29 Working Party “Opinion 2/2010 on online behavioural advertising” will bury the Web Business and will harm not only the European companies but the consumers as well