Thanks to IAB Brasil I found a video of Seth Godin key note presentation on MIXX 2010 Conference held last week in New York. The sound quility is not the best but for the fans of the modern marketing guru this video is something very precious and new…The job of CMO today, should stand for “chief movement officer” and not chief marketing officer. In short: don’t market — inspire, lead, tap into your brand’s passions and you’ll tap into consumers’ passions and build a small and committed following that will scale through word-of-mouth, Seth Godin said.
