The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community.What we need to do is change our mindset.Shared value is the ultimate differentiator. A sustainable competitive advantage comes from creating shared value with more and more communities, meeting their underlying needs. If you can accomplish this, the consumer will even be less price sensitive.
FearLess Revolution explores a new relationship between people and brands. We’re seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value. Creative people must play a part in inventing the new capitalism. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. A brand that is community designed. Community owned. Community directed. Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.>