YouTube Show & Tell brand channel is a gallery-style brand channel showcasing the best marketing creative videos on the site
YouTube Show & Tell brand channel is created as a gallery of best ad videos with credits and briefs and provides visitors with links to the agencies’ hubs as well as with tips from experts. The main page has five sections, “Interactive Video,” “Brand Channels,” “Homepages,” “Viral Hits” and “Creatives’ Corner,” where users can easily find the spots by specifying which kind of a campaign they would like to watch and from what area it should be.
YouTube serves as the platform for Show & Tell, and Art Directors Club (ADC) curates a new body of work each quarter in four categories: Viral Hits, Interactive Video, Brand Channel and Home Pages. ADC also assembles a changing panel of well-known creative and strategic experts in advertising, design and interactive to review the content, as well as sound off on industry trends and YouTube in general.
Creatives and strategists selected by ADC for the second round of YouTube Show & Tell are:
- Lincoln Bjorkman, chief creative officer, North America, Digitas, New York
- Jacob Cohen, senior strategist, Wolff Olins, New York
- James Cooper, senior vice president, interactive creative director, Saatchi & Saatchi, New York
- Mehera O’Brien, creative director, AKQA, New York
- Jon Rosen, co-founder, director, Lucky Viral Branded Content, New York
- Ted Royer, executive creative director, Droga5, New York
- Philip Stockton, creative director, The Barbarian Group, New York
- Johnny Vulkan, partner, Anomaly, New York
YouTube Show & Tell reviewers are selected based on their pioneering ideas, body of work and contributions to the industry. They represent a range of creative thinking and execution to ensure that the brand channel represents a broad cross-section of perspectives. Their printed comments are located below each entry of featured work. To watch them discuss the new work and current marketing trends, please select the Creative’s Corner tab on the YouTube Show & Tell home page.
“It’s exciting to see such a wide range of clients represented here on Show & Tell”, said Doug Jaeger, ADC president. “We have worked closely with YouTube to create a new showcase for how a diverse group of smart marketers and their agencies are using YouTube to effectively generate buzz, build brands and grow business… Each quarter, ADC will curate a lively and interesting new body of work in four categories and they will promote the entry process, assemble creative experts to review campaigns that have run on YouTube, and elevate the best work to the forefront.
Every three months, the changing panel of world-renowned reviewers (including creative directors, designers, art directors, digital creatives and copywriters) will provide a fresh look at the approaches and solutions brought in by the developers of recently added commercials and related content.”
The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit membership organization whose mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. You can follow ADC on Twitter and Facebook.