The Adobe Museum of Digital Media (AMDM) is a space unlike any created before. Because it is entirely digital, it is an ideal gallery for displaying and viewing digital media, as well as revealing the innovation and artistry within the work. It is open to the public 365 days a year and is accessible from anywhere in the world.

AMDM is a unique virtual space deAMDMsigned to showcase and preserve groundbreaking digital work and to present expert commentary on how digital media influences culture and society. The museum is an ever-changing repository of eclectic exhibits from diverse fields ranging from photography to product development to broadcast communications. To inspire fresh conversation on the constantly evolving digital landscape, exhibits are overseen by guest curators, each of whom is a recognized leader in the field of art, technology, or business, proudly announced Adobeofficial launch of this extremely intriguing creative digital project.

The vision for the museum is to celebrate digital media and the artists who are embracing and exploring its limitless possibilities. The venue invites visitors to thoroughly explore the interactivity, lack of physical boundaries, and 24/7 availability of the online world. It’s all about starting a conversation. This project is not targeting the usual digitally savvy crowd, but looking out to reach people who normally don’t relate to technology and digital.

But who is behind AMDM Project? Who invented and created such digital creative universe? How is it made?

The virtual Adobe museum is the result of a collaboration among Piero Frescobaldi, co-founder of unit9, a U.K. based digital production company; Filippo Innocenti, founder of the U.K. based firm Spin+ and professor of Architecture Technology at Politecnico di Milano University; San Francisco based advertising agency Goodby, Silverstein and Partners and Adobe of course.

More credits to: Interactive Director: Fredrick Avén; Technical Lead: Keita Kuroki; Producers: Carmela Di Prinzio & Agi Szelestey; Visual FX: Benz Anuwat Vongtanee & Edmund Fung; 3D Specialist: Jules Stevenson & JS3D Interactive

The AMDM is designed to echo the sensory experience of a traditional, physical museum, yet is contained entirely online. Museum visitors will have a three-stage encounter with the virtual structure: museum exterior, museum interior and a viewing pod from which to experience the exhibitions.

See more about AMDM Idea and Creating in the video:

The project has attracted world-class creative and curatorial talent – The inaugural exhibition – “Valley” is by American cult artist Tony Oursler and curated by Bard College’s Tom Eccles. “Valley” is a theoretical dissection of the internet, made up of video, audio recordings, drawings, interactive art and animations, that explore the relationship between humans and technology.

Future exhibits will include work from Internationally acclaimed Japanese Artist Mariko Mori, and John Maeda president of the Rhode Island School of design.