Read Guy Kawasaki and Shawn Welch new book’ all important conclusions about “artisanal publishing” here.

“Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn’t, wouldn’t or couldn’t write a book.”

Seth Godin

APEWith Shawn Welch, a tech wizard, Guy Kawasaki wrote “APE: Author, Publisher, Entrepreneur—How to Publish a Book” to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles—author, publisher and entrepreneur—the potential benefits are greater than with traditional publishing.

Guy and Shawn call this “artisanal publishing.”

Artisanal publishing features writers who love their craft, and who control every aspect of the process from beginning to end. In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read.

APE is 300 pages of tactical and practical inspiration. I decided instead of writing traditional review, just to collect together all most important conclusions in the end of any chapter of the book – like attempt for synthesis of authors ideas about “artisanal publishing” in 1300 words:

“A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE. These roles are challenging, but they are not impossible — especially if people who have done it before explain it to you.

Writing is often a lonely and difficult process, so take a moment to reflect on the good reasons and bad reasons to write a book. We still encourage you to do it, because it is one of the most rewarding experiences in life, but few things worth doing are easy.

Traditional publishing is under siege by many forces, and it is not appropriate for many writers. Self-publishing, on the other hand, is the best thing that has ever happened to writers.

The advantages of self-publishing far outweigh the disadvantages for most authors. You can use self-publishing as the end goal or a means to a traditional publishing deal.

Ebooks and tablets are rearranging the publishing landscape. Right now, only about 10 percent of publishing revenue comes from ebooks, but the technical advantages of electronic publishing are enormous. This doesn’t mean that printed books will disappear anytime soon, but for a novice self-publisher, ebooks are probably the way to go.

Let’s just cut to the essentials: write with Microsoft Word on a MacBook Air, and use Evernote, Dropbox, and YouSendIt. Let’s start writing!

There are three stages of writing a book: starting, continuing, and finishing. They all require a combination of determination, desperation, and denial that all writers, at some stage, detest. Force yourself to make a little progress every day and, after a year or so, you’ll have a book and you’ll say, “That wasn’t so bad after all.”

We’re not saying that you’ll make barrels of money as a self-publisher, but the math works. Self-publishing is an inexpensive business, and the upside potential is there. You’ll only achieve this potential if you write a good book and market it well, but at least self-publishing is an open and fair business.