Futurism & Trends

Futurism and Trends posts in Boris Loukanov Marketing Creative blog, Integrated Marketing Communications Consultant,Борис Луканов Маркетинг Криейтив блог, консултант Интегрирани Маркетингови Комуникации

TED present new film about Alex Bogusky COMMON project


The short documentary is made especially for TED Ads Worth Spreading Challenge ruled by Wieden and Kennedy. This inspiring film calls on the TED community to “rebrand capitalism.” It’s an ambitious call to action that has real potential, and it definetely worth spreading. The film is shot by New York creative studio m ss ng p eces – team of artists and strategists dedicated to cross-platform storytelling.

Inspiring Visions of the Future – Wise Corporate Branding Move by BMW


Activate the Future Project: “Wherever You Want To Go” Documentaries united creativity, art, science, futurism, business and society new values under the BMW brand .The four films aim to take audiences to a place they’ve truly never been: the Future.

From the minds of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time: like the astronaut Buzz Aldrin, popular blogger Chris Brogan, Google vice president Marissa Mayer, futurist Syd Mead, Foursquare co-founder Naveen Selvaduri, founder of Treehugger Graham Hill, George Whitesides — Virgin Galactic CEO and President, Professor Wai Cheng — director MIT Sloan Automotive laboratory and many more…

Could Creativity Reinvent the Capitalism? Michael Porter and Shared Value Concept


Part 3 – Michael Porter and Shared Value Concept

The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community.What we need to do is change our mindset.Shared value is the ultimate differentiator.A sustainable competitive advantage comes from creating shared value with more and more communities, meeting their underlying needs. If you can accomplish this, the consumer will even be less price sensitive.

Could Creativity Reinvent the Capitalism?Alex Bogusky and FearLess Revolution


Part 2 – Alex Bogusky and FearLess Revolution

FearLess Revolution explores a new relationship between people and brands. We’re seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value. Creative people must play a part in inventing the new capitalism. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. A brand that is community designed. Community owned. Community directed. Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.

Could Creativity Reinvent the Capitalism? Umair Haque, Alex Bogusky and Michael Porter say YES!


Umair Haque with his last book “New Capitalist Manifesto”, Alex Bogusky with his “Fearless Revolution” ideas and recently launched new social brand COMMON and Michael Porter with the “Business Shared Value” concept (developed together with Mark Kramer) put foundations of the real process of rethinking, reforming and reinventing the way of functioning the modern society economy during the last decades and start building cornerstones of completely New /Creative/Constructive/Sustainable Capitalism – could name it Capitalism 3.0.

Ще се превърне ли QUORA в поредния глобален уеб феномен?


Двама от съратниците на Марк Цукърбърг разработиха уеб платформа за въпроси и отговори с амбицията да се доближат до интернет позициите на Facebook и Google в търсенето и откриването на информация. Позволявам си скромното мнение, че през 2011 г. QOURA ще предизвика по популярност и влияние гиганти като Google, Facebook, Twitter, Wikipedia и Yahoo.

Making of: The Adobe Museum of Digital Media – a space unlike any created before!


The Adobe Museum of Digital Media (AMDM) is a space unlike any created before. Because it is entirely digital, it is an ideal gallery for displaying and viewing digital media, as well as revealing the innovation and artistry within the work. It is open to the public 365 days a year and is accessible from anywhere in the world. The AMDM is designed to echo the sensory experience of a traditional, physical museum, yet is contained entirely online. Museum visitors will have a three-stage encounter with the virtual structure: museum exterior, museum interior and a viewing pod from which to experience the exhibitions.

За бъдещето на книгата, остарялата концепция за авторските права и свободния обмен на знания и култура в условията на Freemium Economy

Поради изключителната значимост на настоящия текст на доц.д-р Милена Цветкова, публикуван във в. “Култура” и в “Либерален преглед” си позволявам да “миксирам” части от него и от други статии на авторката (с която имам удоволствието на бъда приятел) и в моя блог. Анализът на Милена Цветкова по темата се покрива изцяло с моите виждания и съм изключително доволен да го споделя…

FUTURESTATES – Project Yourself into the Future!

Борис Луканов

FUTURESTATES is a Futuristic art project developed by Independent Television Service (ITVS) who asked 11 experienced filmmakers and emerging talents to take the current state of affairs in the United States, and extrapolate them into stories of the nation in the not-so-distant future.

They created 11 short narrative films transforming today’s complex social issues into visions about what life in America will be like in decades to come. The first season of FUTURESTATES debuted in March 2010, and is available exclusively online.

The Future of Internet or is it possible Sematic Web?

Борис Луканов

Web 3.0, Sematic Web – is it future of Internet? What will the Web become? How big can the Internet get? What are we going to do with all of this information? The new documentary WEB 3.0, produced by Kate Ray try to give the answers. But still the more questions remain…See what think about Tim Berners-Lee, Clay Shirky, Chris Dixon, David Weinberger, Nova Spivack, Jason Shellen, Lee Feigenbaum, John Hebeler, Alon Halevy, David Karger and Abraham Bernstein: