by Boris Loukanov | Jan 3, 2008
To help ring in the new year, we thought we would create some New Year’s Resolutions for the entire ad industry. Please do your best to keep them. Advertising for Peanuts 1. No more advertising of random URLs that lead you to pointless micro-sites. 2. We will...
by Boris Loukanov | Dec 15, 2007
“…Here I conclude with a set of general cultural changes that a Viridian movement would likely promulgate in specific sectors of society. For the sake of brevity, these suggestions come in three parts. (Today) is the situation as it exists now. (What We Want) is the situation as we would like to see it. (The Trend) the way the situation will probably develop if it follows contemporary trends without any intelligent intervention.
by Boris Loukanov | Dec 9, 2007
So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years: 1. Ignore everybody.2. The idea doesn’t have to be big. It just has to change the world. 3. Put the hours in. 4. If your biz plan...
