The short documentary is made especially for TED Ads Worth Spreading Challenge ruled by Wieden and Kennedy.


This inspiring film calls on the TED community to “rebrand capitalism.” It’s an ambitious call to action that has real potential, and it definetely worth spreading.
I already wrote in details  about COMMON brand and Fearless revolution idea of Alex Bogusky. Here Alex explain by himself what make him to create such revolutionary business innovation.
Documentary is shot by New York creative studio m ss ng p eces – team of artists and strategists dedicated to cross-platform storytelling.

Alex Bogusky, one of the world’s most awarded creative directors, invites the TED community to help remake and rebrand capitalism in this short film, which was awarded an Honorable Mention from TED’s Ads Worth Spreading.

Benefiting people, communities, society, the environment and future generations is the new advantage in business. Common is a partnership between Alex & Ana Bogusky, Rob Schuham and John Bielenberg (Project M) Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. COMMON is a brand that is community designed, community owned, and community directed. It is a single open source brand — a living network — for rapidly prototyping many progressive businesses that unleash creativity to solve social problems.

A COMMON STORY from m ss ng p eces on Vimeo.

Here one more new short movie about the same topic. It shares the vision of COMMON, the “worlds first collaborative brand”. It is a raw look at what happened on day one and what Alex Bogusky, Rob Schuham, and John Belienberg had to say in the hours before the launch of COMMON.