by Boris Loukanov | Mar 27, 2011
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
by Boris Loukanov | Mar 10, 2011
Няма спор, че развитието на Social Media маркетинга в България е все още в своя зародиш, тепърва компаниите, институциите, организациите започват да го откриват, а експертите по комуникация – да му обръщат подобаващо внимание….
Идеята ми е да дам поле за дискусия по немаловажения въпрос – къде е мястото на Social Media маркетинга в структурата на компанията/организацията/институцията?
by Boris Loukanov | Mar 4, 2011
The short documentary is made especially for TED Ads Worth Spreading Challenge ruled by Wieden and Kennedy. This inspiring film calls on the TED community to “rebrand capitalism.” It’s an ambitious call to action that has real potential, and it definetely worth spreading. The film is shot by New York creative studio m ss ng p eces – team of artists and strategists dedicated to cross-platform storytelling.
by Boris Loukanov | Feb 24, 2011
Digital Agency Ymarketing published Super Bowl 2011 Social Brand Scoreboard Report. It brings measurable data and analysis to the post-Super Bowl ad discussion. With many advertisers on this year’s Super Bowl XLV encouraging participation on social media networks like Facebook and Twitter, the need to measure how well those dollars influenced online and social consumer behavior became apparent.In this very useful for marketers document you will find…
by Boris Loukanov | Feb 10, 2011
Activate the Future Project: “Wherever You Want To Go” Documentaries united creativity, art, science, futurism, business and society new values under the BMW brand . The four films aim to take audiences to a place they’ve truly never been: the Future.
