by Boris Loukanov | Nov 8, 2011
Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello, Google announced in their blog. Google+ Pages are extremely similar to Google+ Profiles, but what are the key differences?
by Boris Loukanov | Oct 6, 2011
GAME CHANGERS Bloomberg Documentary reveals the many layers of the intensely private Steve Jobs – his style of leadership, management and creative process.
by Boris Loukanov | Jun 21, 2011
The Release of Guiding Principles of Digital Measurement have been announced by ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), and 4A’s (American Association of Advertising Agencies) this week. The new 5 principles are described as “the foundation of “Making measurement make sense” initiative.
by Boris Loukanov | May 3, 2011
Eli Pariser – a senior fellow at the Roosevelt Institute and former executive director of MoveOn.org, said the Facebooks and Googles of the internet are tweaking their algorithms to personalize user experience, filtering content that shows us only what it thinks we want to see rather than all we can — and should.
by Boris Loukanov | Mar 27, 2011
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
