Inspiring Visions of the Future – Wise Corporate Branding Move by BMW

Activate the Future Project: “Wherever You Want To Go” Documentaries united creativity, art, science, futurism, business and society new values under the BMW brand .

future-BMW“Wherever you Want to Go – four films about the future of mobility” is the first release of the “Activate the Future” project dedicated to crafting original, thought-provoking and entertaining content. The four films aim to take audiences to a place they’ve truly never been: the Future.

From the minds of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time (like the astronaut Buzz Aldrin, popular blogger Chris Brogan, Google vice president Marissa Mayer, futurist Syd Mead, Foursquare co-founder Naveen Selvaduri, founder of Treehugger Graham Hill, George Whitesides — Virgin Galactic CEO and President, Professor Wai Cheng — director MIT Sloan Automotive laboratory and many more) this four-part documentary paints a unique picture of technology, culture, cities, our past, present and how it all relates to the future.

The project was created to get users actively involved in the ever-evolving conversation on the future of mobility. Over the coming months, this site will continue to explore new ways to shape the future of mobility and will encourage users’ opinions and participation along the way.

And the last, fourth film “How we’ll learn to stop worrying and love the future” ( a look at things to come and a future of possibilities) will be available on 22-nd of February.

“Wherever You Want To Go” is not meant to provide definitive answers, but rather, to ask the right questions from the right people in an attempt to generate discussion, provoke thought and stir the imagination. As part of the “Activate the Future” project website, viewers are also encouraged to click and comment on various points throughout the documentary.

The Creative concept of “Wherever You Want To Go” has been created by the New York based agency Kirshenbaum Bond Senecal + Partners and will educate and rise awareness on sustainable mobility before the launch of the electric vehicle BMW ActiveE by 2013.

The BMW open innovation project around the ActiveE recruits auto enthusiasts to take part in a “collective engineering” initiative, whereby participants have access to proprietary technology while they field trial the new car and share feedback with the test community.