The Art of Enchantment – Guy Kawasaki New Video
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
Topicmarks изобретиха уникална технология за семантичен анализ на документи
Когато бях студент понякога си мечтаех за технология, способна да извади и систематизира от учебниците и статиите, които трябваше да чета за изпитите си, най-важните факти, основните идеи и да ми направи кратко, но съдържателно обощение на една страничка. Е, 25 години по-късно такава технология за семантичен анализ на текстове вече съществува. Изобретена е от малкия екип на иновативната американска компания Topicmarks и отскоро е достъпна онлайн в beta версия.
In House или Outsource модел – къде е мястото на Social Media маркетинга в структурата на една организация?
Няма спор, че развитието на Social Media маркетинга в България е все още в своя зародиш, тепърва компаниите, институциите, организациите започват да го откриват, а експертите по комуникация – да му обръщат подобаващо внимание….
Идеята ми е да дам поле за дискусия по немаловажения въпрос – къде е мястото на Social Media маркетинга в структурата на компанията/организацията/институцията?
TED present new film about Alex Bogusky COMMON project
The short documentary is made especially for TED Ads Worth Spreading Challenge ruled by Wieden and Kennedy. This inspiring film calls on the TED community to “rebrand capitalism.” It’s an ambitious call to action that has real potential, and it definetely worth spreading. The film is shot by New York creative studio m ss ng p eces – team of artists and strategists dedicated to cross-platform storytelling.
Ymarketing Published Super Bowl 2011 Social Brand Scoreboard Report
Digital Agency Ymarketing published Super Bowl 2011 Social Brand Scoreboard Report. It brings measurable data and analysis to the post-Super Bowl ad discussion. With many advertisers on this year’s Super Bowl XLV encouraging participation on social media networks like Facebook and Twitter, the need to measure how well those dollars influenced online and social consumer behavior became apparent.In this very useful for marketers document you will find…
Inspiring Visions of the Future – Wise Corporate Branding Move by BMW
Activate the Future Project: “Wherever You Want To Go” Documentaries united creativity, art, science, futurism, business and society new values under the BMW brand . The four films aim to take audiences to a place they’ve truly never been: the Future.
Could Creativity Reinvent the Capitalism? Michael Porter and Shared Value Concept
Part 3 – Michael Porter and Shared Value Concept
The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community.What we need to do is change our mindset.Shared value is the ultimate differentiator. A sustainable competitive advantage comes from creating shared value with more and more communities, meeting their underlying needs. If you can accomplish this, the consumer will even be less price sensitive.
Bulgaria Excel Days 2026 WE
